There are countless online platforms to keep track of, and it can get overwhelming. In this digital day and age it is every business's responsibility to make sure they have a solid online presence.
We have developed our top five online platforms to to sell a used car quickly.
Our shorthand list includes the following:
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CarGurus
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Youtube
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Craigslist
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Facebook
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Instagram
You will quickly realize that it doesn't have to be as complicated or overwhelming as it may sound. But you SHOULD be making sure you are taking quality photos. We have included our definitive Automotive Photo eGuide.
1. CarGurus
Yes, we know - you're probably already on CarGurus. We can't express how important it is to have your presence on CarGurus.
It has changed the way consumers search for used cars. Many people buying a car don't have the slightest clue about the used car market and with the price analysis tool and quick facts laid out in a clean format - CarGurus is the leading place to list your car. You will generate leads from people in a nearby radius, and who else is going to buy from you?
2. YouTube
Now is your time to let your personality shine. YouTube is the go-to social media platform for all things automotive. There is no source more sought out for reviews, how-to's, and first hand experience sharing for cars.
Building a following on YouTube will have your potential clients getting insight in your style. We suggest making reviews and walk through's of cars for sale. Even if someone in a different state is watching, you will be making a name for yourself online and building trust with your leads, effectively making you part of a community.
3. Craigslist
Want to target people in your area? Much like CarGurus, people in your local range will be browsing craigslist for a good deal on a car. Many people here are looking for private listings, but if you can develop trust with a non-aggressive post, you can guarantee that people will click on your listing, and hopefully ask for more information.
4. Facebook
No, you won't be getting into arguments about politics here. Facebook is the most used social media platform on earth. It has users of all ages. While Facebook isn't as captivating with youth and younger generations as other platforms may be - it is very popular with adults and your target market.
Google will also be happy to see you on Facebook and you will be more likely to come up in searches for "Car Dealers Near Me". Stay consistent and always respond to questions on facebook.
5. Instagram
We're going to be honest, you won't sell a car on instagram. But much like YouTube, you will build an online following on instagram where you can showcase your listings and let your creative side flow. You can target ad's for people in your area at an affordable rate, build a following for free, and continue to expand on your online presence.
Facebook and Instagram have linkage features so you are generating content for two platforms with a single post! Meaning more eyes on you for less work. The Automotive section on instagram is one of the most abundant and people love scrolling by and will recognize your name for all the sweet photos you take.
What do all of these platforms have in common?
Your online presence relies on the quality of your photo and video content. Are you up to industry standard? Why not try out our free photo guide?